Affiliate Marketing

Summary

The Affiliate Marketing module provides a comprehensive introduction to partnership-based marketing. It covers the fundamental concepts of affiliate marketing, including program setup, network selection, and commission structures. Students learn how to recruit, manage, and motivate affiliate partners while implementing effective tracking systems. The module emphasizes legal compliance, disclosure requirements, and ethical practices. Practical exercises help students develop real-world affiliate strategies and optimization techniques to maximize revenue potential.

Key Topics

• Affiliate Marketing Fundamentals
• Affiliate Network Selection
• Affiliate Program Management
• Commission Structures
• Affiliate Tracking Systems
• Compliance and Disclosure Requirements
• Performance Optimization

Exercises

• Create an affiliate marketing plan for a specific product or service
• Compare and evaluate three different affiliate networks
• Develop a commission structure strategy for an affiliate program
• Design promotional content for affiliate marketers