Blogging

Summary

This e-commerce course module on blogging offers a comprehensive overview of blogging's significance, history, and evolution, emphasizing its role in both personal and business contexts. It covers various types of blogs and guides learners on selecting suitable blogging platforms like WordPress, Blogger, and Medium. Essential components such as hosting, domain names, templates, and plugins are detailed, alongside strategies for creating, implementing, and integrating blogging within broader business strategies. The benefits and challenges of blogging are discussed, as well as effective blogger outreach and guest blogging techniques. Practical exercises and additional tools provide hands-on experience, helping learners establish a robust blogging presence that complements other digital marketing efforts.

Key Topics

• Blog Platform Selection
• Content Strategy Development
• SEO for Blog Content
• Monetization Strategies
• Audience Building
• Blog Design and User Experience
• Content Calendar Management

Exercises

• Set up a blog on WordPress or similar platform
• Create a content calendar with 10 blog post ideas
• Write and optimize a blog post for SEO
• Develop a blog monetization strategy