Online Marketing

Summary

This comprehensive online marketing module provides an overview of digital marketing strategies and their integration into business operations. It covers various digital marketing channels, including search, social, email, and content marketing, while emphasizing their strategic alignment. Students learn how to develop integrated marketing plans, allocate budgets effectively, and measure performance through analytics. The module addresses customer journey mapping, automation tools, and conversion optimization techniques. Practical exercises help students implement multi-channel marketing strategies while understanding the evolving digital landscape and emerging trends.

Key Topics

• Integrated Marketing Strategy
• Digital Marketing Channels
• Budget Allocation
• Marketing Funnel Optimization
• Marketing Automation
• Conversion Rate Optimization
• Performance Tracking

Exercises

• Create an integrated digital marketing plan
• Develop a marketing budget allocation model
• Design a customer journey map across channels
• Build a dashboard for tracking marketing KPIs