SEO Optimization
This SEO module provides a comprehensive framework for improving organic visibility in search engines. It covers the fundamental principles of search engine optimization, including keyword research, on-page factors, and technical requirements. Students learn how to conduct SEO audits, implement best practices for content optimization, and develop effective link building strategies. The module addresses the impact of search algorithm updates and the importance of mobile optimization. Through practical exercises, students gain hands-on experience in optimizing websites for improved search rankings and organic traffic growth.
Key Topics
- SEO Fundamentals
- Keyword Research
- On-Page Optimization
- Technical SEO
- Link Building Strategies
- Local SEO
- SEO Performance Measurement
Exercises
- Conduct a comprehensive SEO audit
- Develop a keyword strategy for a website
- Optimize a page for target keywords
- Create a link building strategy
Resources
- Ahrefs - SEO research platform
- Google Search Console - Performance tracking
- Screaming Frog - Technical SEO audit tool
- Moz - SEO software
- SEMrush - Competitive analysis tool
Why SEO Comes Second in the Learning Path
After establishing your e-commerce foundation, search engine optimization becomes essential for making your store discoverable to potential customers. This strategic placement in the learning path ensures that you:
- Have a fully functional store before focusing on driving traffic
- Understand how to implement SEO best practices specifically for e-commerce
- Can build content marketing strategies on solid SEO foundations