E-commerce Platform Selection
Understand the different platform options available and how to evaluate the best fit for your e-commerce business.
Types of E-commerce Platforms
E-commerce platforms generally fall into these main categories:
SaaS (Software as a Service)
Ready-to-use platforms hosted in the cloud with subscription-based pricing. Examples include Shopify, BigCommerce, and Squarespace.
Open Source
Free software you can customize but need to host yourself. Examples include WooCommerce, Magento Open Source, and OpenCart.
Headless Commerce
Platforms that separate the frontend and backend, allowing for custom interfaces. Examples include Commercetools, Elastic Path, and headless configurations of Shopify.
Enterprise Solutions
Robust platforms designed for large businesses with complex needs. Examples include Salesforce Commerce Cloud, Adobe Commerce, and SAP Commerce Cloud.
Cost Considerations
Understanding the total cost of ownership for each platform type:
| Platform Type | Initial Costs | Ongoing Costs | Hidden Costs |
|---|---|---|---|
| SaaS | Low to Medium | Monthly subscription | App fees, transaction fees |
| Open Source | Low | Hosting, maintenance | Development, security updates |
| Headless | High | API costs, hosting | Development, multiple services |
| Enterprise | Very High | Licensing fees | Implementation, consultants |
Technical Considerations
Key technical factors to evaluate when choosing a platform:
- Scalability: Can the platform handle growth in products, traffic, and orders?
- Performance: Page load speeds, checkout process efficiency
- Security: PCI compliance, data protection, fraud prevention
- Integrations: Compatibility with payment gateways, shipping solutions, ERP systems
- Mobile Optimization: Responsive design, mobile checkout functionality
- SEO Capabilities: URL structure, metadata control, site speed
Platform Evaluation Checklist
Use this checklist when comparing e-commerce platforms:
Business Requirements
- Number of products
- Expected traffic volume
- International sales needs
- B2B or B2C focus
- Growth projections
Technical Capabilities
- Available themes/templates
- Customization options
- API availability
- Hosting requirements
- Mobile responsiveness
Budget Factors
- Upfront costs
- Monthly/annual fees
- Transaction fees
- Add-on/extension costs
- Development expenses
Support & Resources
- Support availability
- Documentation quality
- Community size
- Expert availability
- Training resources