Content Marketing

Summary

The Content Marketing module provides a strategic framework for creating valuable, relevant content that attracts and engages target audiences. It explores various content formats, distribution channels, and measurement techniques. Students learn how to develop audience personas, create compelling narratives, and optimize content for different platforms. The module emphasizes the importance of consistent brand messaging, content calendars, and performance metrics to drive business objectives through content.

Key Topics

• Content Strategy Development
• Content Types and Formats
• Content Distribution Channels
• Audience Persona Creation
• Content Performance Measurement
• Storytelling Techniques
• Content Repurposing

Exercises

• Develop detailed audience personas for a brand
• Create a multi-format content piece (text, video, infographic)
• Design a content distribution plan across multiple channels
• Conduct a content audit and optimization analysis