E-Commerce

Summary

This course module on E-commerce provides a comprehensive overview of establishing and managing an online business. It covers essential topics such as creating a robust business plan, understanding legal requirements, and developing an effective e-commerce website. Additionally, it explores various popular e-commerce platforms and their unique features. Practical elements include promoting the business through social media, ensuring website security, and understanding payment processes. The module also suggests practical exercises to apply theoretical knowledge and improve real-world skills. To aid further learning, the module recommends tools for analytics, design, and SEO. This module is aimed at equipping individuals with the necessary knowledge and skills to succeed in the dynamic field of e-commerce.

Key Topics

• E-commerce Business Models
• Platform Selection and Setup
• Product Page Optimization
• Checkout Process Design
• Payment Processing Systems
• Inventory Management
• Customer Service Strategies

Exercises

• Compare and evaluate different e-commerce platforms
• Design an optimized product page and checkout flow
• Develop a customer service protocol for an online store
• Create an email sequence for abandoned carts