Online Marketing

Summary

The Online Marketing module provides a holistic view of digital marketing strategy and implementation. It focuses on integrating various marketing channels, allocating resources effectively, and maintaining brand consistency. Students learn how to develop comprehensive marketing plans, implement automation tools, and measure performance across platforms. The module emphasizes data-driven decision making, ROI optimization, and continuous improvement methodologies for marketing campaigns.

Key Topics

• Digital Marketing Strategy
• Marketing Channel Integration
• Budget Allocation Methodologies
• Brand Consistency Across Channels
• Digital Marketing Analytics
• Marketing Automation Tools
• ROI Measurement and Optimization

Exercises

• Develop an integrated digital marketing strategy
• Create a cross-channel campaign for a product launch
• Design a marketing budget allocation model
• Build a dashboard for multi-channel marketing analytics