Email Marketing

Create impactful email marketing campaigns to nurture leads and boost customer loyalty.

Module Content

Summary

The Email Marketing module focuses on creating effective email strategies to nurture leads and drive conversions. It covers list building, segmentation, personalization, and automation techniques. Students learn how to design engaging email templates, craft compelling subject lines, and optimize for deliverability. The module emphasizes testing methodologies, performance tracking, and legal compliance with email regulations. Practical exercises help students implement strategic email campaigns that deliver measurable results.

Key Topics

Email Strategy Development
List Building Techniques
Email Automation Workflows
A/B Testing Methodologies
Deliverability Best Practices
Personalization Strategies
Analytics and Performance Tracking

Exercises

Design an email marketing campaign with multiple segments
Create an automated email sequence for new subscribers
Develop A/B tests for subject lines and email content
Build a reactivation campaign for inactive subscribers

Resources

Mailchimp - Email marketing platform
Klaviyo - E-commerce email marketing
Litmus - Email testing tool
Campaign Monitor - Email design and automation
Really Good Emails - Email design inspiration