SEO Optimization

Summary

Module 8 of this digital marketing course provides an in-depth examination of Search Engine Optimization (SEO). It encourages learners to grasp the importance of SEO as a strategic marketing tool. The module covers essential techniques like keyword research, on-page optimization, Google ranking factors, and the impact of algorithm updates like Google Panda. There is a strong emphasis on link-building strategies while distinguishing ethical practices from manipulative techniques. Practical exercises facilitate hands-on experience in keyword analysis, site audits, and monitoring rankings, thereby honing skills to manage SEO effectively. Equipped with tools such as Moz, SEMrush, and Google Search Console, participants can adopt a comprehensive approach toward optimizing web presence.

Key Topics

• On-Page SEO Techniques
• Technical SEO Fundamentals
• Keyword Research Methodologies
• Link Building Strategies
• Content Optimization for Search
• Local SEO Implementation
• SEO Performance Measurement

Exercises

• Conduct a technical SEO audit for a website
• Develop a comprehensive keyword strategy
• Create an optimized content piece based on keyword research
• Design a link building campaign