Social Media Marketing

Summary

The Social Media Marketing module equips students with strategies to build brand presence and engagement across social platforms. It covers platform-specific tactics, content creation, community management, and advertising techniques. Students learn how to develop social media calendars, create compelling visual content, and measure performance through analytics. The module also addresses influencer marketing, social listening, and crisis management on social channels. Practical exercises help students implement effective social strategies across multiple platforms.

Key Topics

• Platform-Specific Strategies
• Content Creation for Social Media
• Community Management
• Social Media Advertising
• Influencer Marketing Approaches
• Social Listening Techniques
• Analytics and Performance Tracking

Exercises

• Develop platform-specific content strategies
• Create a social media content calendar
• Design a social media advertising campaign
• Build an influencer outreach and management plan