Web Analytics

Summary

This module on Web Analytics provides an in-depth exploration of understanding, using, and optimizing web data to enhance website performance. It covers basic concepts like identifying KPIs and understanding web analytic tools, focusing notably on Google Analytics. The module emphasizes practical application, providing exercises such as setting up analytics accounts, performing tests, and analyzing data to draw actionable insights. Additionally, it discusses increasing visibility, common pitfalls, and best practices for web analytics. Insights on social media and mobile analytics expand the scope, addressing different platforms where businesses engage audiences. The module is comprehensive, encouraging hands-on learning while recommending additional resources for deeper understanding.

Key Topics

• Analytics Platform Setup
• KPI Identification and Tracking
• Conversion Tracking
• User Behavior Analysis
• Custom Report Creation
• A/B Testing Methodology
• Data-Driven Decision Making

Exercises

• Set up Google Analytics for a website
• Create custom dashboards for key metrics
• Design and implement an A/B test
• Analyze user flow through a website