Social Media Marketing

Summary

This Social Media Marketing module provides a comprehensive strategy for building brand presence and engagement across major social platforms. It covers platform selection based on audience demographics, content creation tailored to each channel, and community management techniques. Students learn both organic growth strategies and paid social advertising methods to expand reach and drive conversions. The module addresses influencer partnerships, crisis management, and performance measurement through analytics. Through practical exercises, students develop platform-specific content strategies and implementation plans for effective social media marketing.

Key Topics

• Platform Selection Strategy
• Content Creation for Social Media
• Audience Growth Techniques
• Social Media Advertising
• Community Management
• Influencer Marketing
• Social Analytics and ROI

Exercises

• Develop a social media content strategy
• Create a social media content calendar
• Design a paid social campaign
• Establish a community management protocol