E-Commerce
Core e-commerce principles and platform management
Summary
This e-commerce course module offers a comprehensive guide to understanding, building, and promoting an e-commerce business. It covers fundamental components such as creating a business plan, setting up a legally compliant store, and choosing the right e-commerce platform. Key insights into website setup and management include dealing with shopping carts, payment gateways, and ensuring website security. The module also emphasizes marketing strategies, especially leveraging social media platforms and optimizing websites for search engines. It provides practical exercises to apply the learned concepts and suggests using advanced tools like Google Analytics and Canva to enhance e-commerce operations. Overall, the course is designed to equip learners with the skills needed to launch and sustain a successful online business.
Key Topics
- E-commerce Business Models
- Platform Selection
- Website Design and UX
- Payment Processing Solutions
- Inventory Management
- Legal and Tax Considerations
- Customer Service Strategies
Exercises
- Compare three e-commerce platforms based on business requirements
- Create a product page with optimized elements
- Design a customer service protocol
- Develop a business plan for an e-commerce store
Resources
- Shopify - E-commerce platform
- WooCommerce - WordPress e-commerce solution
- Stripe - Payment processing
- Google Analytics - Performance tracking
- Zendesk - Customer service platform
Explore E-commerce Topics
Dive deeper into specific e-commerce with these detailed guides:
Business Models
Explore different e-commerce business models and find the right fit for your goals.
Platform Selection
Compare e-commerce platforms and choose the best solution for your business.
Website Design & UX
Design an effective e-commerce site with optimal user experience.
Payment Processing
Implement secure and efficient payment solutions for your store.
Inventory Management
Master inventory tracking, forecasting, and optimization techniques.
Legal Considerations
Navigate legal requirements, tax obligations, and compliance issues.
Data Governance
Learn about establishing data governance frameworks for your e-commerce business.
Data Quality
Ensure high-quality data throughout your e-commerce operations.
Brand Analysis
Analyze and improve your brand performance using data-driven insights and metrics.
Data Integration
Integrate e-commerce data across different systems and platforms.