Email Marketing

This module provides a comprehensive overview of email marketing, a crucial component of online marketing. It starts with fundamental concepts, delineating what email marketing is and how it integrates into broader marketing strategies. Various email types are explored, including newsletters and lead nurture emails. Emphasis is placed on creating and growing a mailing list, with strategies for attracting, segmenting, and engaging subscribers effectively. Writing impactful emails involves attention to design, content, and personalization. The module stresses the importance of email deliverability and provides strategies for avoiding spam filters. It concludes with an examination of key metrics for evaluating the success of email marketing campaigns, such as click-through rates and ROI.