Social Media Marketing
This Social Media Marketing module provides a comprehensive strategy for building brand presence and engagement across major social platforms. It covers platform selection based on audience demographics, content creation tailored to each channel, and community management techniques. Students learn both organic growth strategies and paid social advertising methods to expand reach and drive conversions. The module addresses influencer partnerships, crisis management, and performance measurement through analytics. Through practical exercises, students develop platform-specific content strategies and implementation plans for effective social media marketing.
Key Topics
- Platform Selection Strategy
- Content Creation for Social Media
- Audience Growth Techniques
- Social Media Advertising
- Community Management
- Influencer Marketing
- Social Analytics and ROI
Exercises
- Develop a social media content strategy
- Create a social media content calendar
- Design a paid social campaign
- Establish a community management protocol
Resources
- Hootsuite - Social media management
- Canva - Social media graphics
- Buffer - Social media scheduling
- Sprout Social - Social analytics
- Later - Visual content planning
Leveraging Social Media for E-Commerce Success
Social media platforms offer powerful opportunities to build brand awareness, engage with customers, and drive sales for your e-commerce business. This module's position in the learning path is important because:
- It builds on your content marketing strategy with platform-specific approaches
- It provides direct channels to engage with your target audience
- It offers cost-effective advertising options to reach potential customers
Social Media Marketing Module Topics
Explore these key areas in detail:
Platform Selection Strategy
Choose the right social media platforms for your e-commerce business and audience.
Content Creation for Social Media
Create engaging, platform-specific content that drives engagement and conversions.
Audience Growth Techniques
Build and expand your social media following with proven growth strategies.
Social Media Advertising
Design and optimize paid social campaigns to reach targeted e-commerce audiences.
Community Management
Nurture engaged communities and manage interactions around your brand.
Influencer Marketing
Develop strategic partnerships with influencers to expand reach and trust.
Social Analytics and ROI
Measure the effectiveness of your social media efforts and calculate return on investment.